Brand-Building Media Company
NEWSLETTERS
& ARTICLES
IT'S NOT JUST FOR PRODUCT ANNOUNCEMENTS ANY MORE
Digital newsletters--whether on hosted platforms like Substack or Patreon, or on your own website--go far beyond product announcements. Now, they're powerful brand-building tools.
We can attest to this from both the experience of our clients and our own personal experience with newsletters: Just three days after our very first post in our Substack newsletter we received four new online course clients, and added paid subscribers to our other newsletters.
Having a magazine-style format keeps all of your newsletters in one tidy place where your clients and potential clients can see the breadth and depth of your expertise all in one place. It can also give them an easy-to-use reference resource. And THAT can lead to request to write for industry publications, which gets your name out there even more. That happened to us, when industry publishers saw my blog, and hired me to write articles like this and this and this.
Including multi-media elements in your newsletter can also land you lucrative client projects. Our multimedia career newsletter landed let to a major job board asking me to host, write, and produce a series of "Top Jobs For Creatives" podcast series.
If you don't have the time (or desire) to create your own multi-media newsletter including "paidcasts" (podcasts that pay--a term we coined) contact us to explore how we might be able to partner togethter.