Brand-Building Media Company
VR Action-Based Movies
to teach critical decsion-making
How does a Federal Air Marshal (FAM) know if someone is experiencing a mental health crisis--or has criminal intent to harm? What distinquishes defiance from distress? And how do FAMs adjust their reactions to manage a successful, non-violent outcome?
THE PRESMISE: Learners, through an immersive VR simulation, experience a behavioral health episode from the perspective of the individual in crisis, and also from the perspective of the officer. Learners are challenged with managing a full "360" environment--including bystanders -- just as they would in a real-life situation.
"Realistic, heart-pounding, with split-second decision-making. Definitely just like a real life encounter. Definitely changed how I assess a subject's behavior.
--Federal Air Marshal trainee
Coders gotta code. But laborious onboarding policies and procedures at one tech company led to frustrated software engineers who quit before they even finished onboarding. Enter: A narrative game where new hires pit their coding skills against the evils found in the land of "NewHire."
GAME PREMISE:
Users play as Bailey, an intrepid newly-hired software engineer who has been trapped by HR Onboarding Camandeers and transported to a mysterious land called NewHire. Baily must learn to masterfully maneuver through this world and its inhabitants if he is ever to fulfill his mission to Get to Code. If he fails, the company's much-anticipated new product will never make it to market, leaving a void in the world of secure data transfer.
Users explore and conquer the strange creatures, barriers, and surprises of this bizarre new onboarding land. Players gather resources, outwit, and craft survival items (using code, of course!) as they unravel and conquer the mysteries of this NewHire world.
RESULT: Time to code for new-hire engineers was reduced from nine weeks to one day!
VR Quest-Based Gamification
to reduce time to productivity
Is your discovery patentable, or just patently absurd?
Ureka! You’re working in the lab and you happen upon a new idea, new invention, or new process. But you wonder: Is your discovery patentable? Is it genius or weird? Has someone else already thought of this? Under what circumstances can you patent a discovery that someone else made before you? Can I Patent This? takes you on a journey to answer those perennially perplexing questions!
THE PREMISE: A biologics company hired me to create this game when they realized few scientists in their organization were following proper intellectual property (IP) protocols, thus leading to lost patents and income.
RESULT: Three months after the game launched, scientist consults with IP attorneys increased 112%. Two years after the game launched, the company was granted 27% more patents than it had been two years prior. Most of this success was traced to scientists following proper IP discovery protocols learned in the game.
Fast-Paced Game
to protect Intellectual property
Put a scientist in a lab and ask him to do complex formulations? No problem. Have her work on a life-saving biotech discovery? Piece of cake. But ask scientists to take part in an FDA regulatory inspection interview and terror strikes--causing many to blurt out damaging statements to the investigator.
THE PREMISE: A biologics company was failing FDA inspections because scientists didn't know how to interview with an investigator. In this parody of an FDA inspection interview, presentation-queasy Clinical Ops Specialist Sam Hugo is put through the ringer by shrewd FDA investigator Dustine Duncan. Will Sam overcome his glossophobia and outwit the clever Dustine? Or, will the sagacious investigator have Sam tripping over his tongue so much that he face-plants the entire interview? That’s up to you as you make choices that control the outcome of the movie. Play as either FDA Investigator Dustine Duncan or MedI Clinical Operations Specialist Sam Hugo.
RESULT: Improved player comfort level with inspections, and reduced FDA violations for Good Clinical Practices by 29%.
AI-Driven Interactive Video Game
to help calm FDA interview nerves
Narrative Quest-Based VR Game
to help spot fraudulent claims
The Claims Adjuster is a virtual reality caper mystery game created for our insurance client where players use sleuthing skills to combat fraud, flimflam, and red herrings.
THE PREMISE: Users play as Justin, a newbie claims adjuster who comes to the insurance field from a short-lived career in the military.
Justin has an eagle eye for things that seem out of place (thanks to his high-magnification optics training from his military days) and is a master at registering subtle human behaviors that belie spoken connotations.
But Justin must learn to, shall we say, improve his diplomacy skills. Let's face it: snipers aren't known for their political correctness.
Navigate the world of a fire-ravaged home to suss out what's real damage and what's planted to get the payout amount right. To do that, you'll need Justin’s spy skills, plus improved communications.
RESULTS: This immersive VR training saved out client insurance company more than $1 million in fraudulent claim payouts.
Choose-Your-Own-Adventure Graphic Novel
to help manage unannounced FDA site visits
This Interactive "Choose-Your-Own-Adventure" Graphic Novel was a fun, effective way to train on-site security officers.
THE PREMISE: Newbie security officers were often intimated by unannounced FDA inspections. Because of that, they sometimes allowed the investigators to either sit in the lobby (and overhear potentially incriminating conversations) or walk around campus unattended and observe potential violations). The goal of this exploratory graphic novel course was to help security officers know what to do when an FDA investigator arrived unannounced, and to get the investigator out of the lobby as soon as possible and into a secured area.
THE EXPERIENCE: A multi-media (image, text, and actor character voicing) branched scenario experience results in a different outcome of the story for each choice the user makes.
THE RESULT: Time from FDA investigator log-in at security to getting him or her to a secured area was reduced from an average of 12 minutes to 90 seconds. This course had the highest user participation rate and highest satisfaction ratings of any voluntary course within the company! The graphic novel was so effective and so well received f by the Head of Security and his direct reports that the security department requested we create myriad additional programs created in a similar style.
Pixar-Like Animated Short Spoof
to creatively explain clinical breahes
What do you get when a syringe-wielding pill-with-an-attitude meets a by-the-book inspector? A comical exploration of regulatory breaches!
THE PREMISE: In this Pixar-like animated short, Bo is the clinical trial drug personified and the good inspector is there to teach Bo a thing or two about how to identify and report serious trial breaches.
RESULTS: After viewing the video, 97% of students who completed a knowledge check on clinical breaches passed the quiz. Prior to the video, 54% of students were able to correctly identify serious clinical breaches, serious reportable breaches, and serious non-reportable breaches. payouts.