Brand-Building Media Company
A NOVEL IDEA
For subscriber retention
Our thriller novel "Hacking Time" helped a subscription watch company reduce customer churn by 4%. With a sci-fi watch that literally tells you when your time is up as the center of the story, the novel meshes well with the audience--AND the company's main business: watch subscriptions.
BACK COVER: In a world where smartwatches predict death to the minute, tech prodigy Alex Chen races against time to save her best friend from a predetermined demise. But as she hacks deeper into the system that controls life and death, Alex uncovers a conspiracy that forces her to question not just the technology, but the very nature of fate itself.
A NOVEL IDEA
For attracting tourists
What do you do when you're a luxury boutique hotel operator in an historic town and literally hundreds of thousands of tourists per year ride the train right past your town -- taking their tourist dollars with them -- on their way to Brugge? How do you get people to come to your hidden gem? Why, you use entertainment as a tourist lead magnet, of course!
(A Jet2holidays survey showed that one in four people choose a specific vacation location based solely on reading about it in a novel. Further, bookings to those "novel places" were made wtihin one day of readers finishing the novel.)
After doing the demographic and psychographic research, we decided that a cozy mystery novel would align with the demographics and psychographics of potential visitors. (The target was high-income solo travelers who traveled for "reinvention" and "transformation.") We crafted a story that included several historical sites and -- in typical cozy mystery style -- created a punny play-on-words title for the book. The story heavily features local attractions such as the Castle of the Counts (Gravensteen), the Graslei Bridge, and the Belfry--along with compelling historical facts about each. The results? A 17% increase in bookings. The book was originally marketed through US luxury travel agents, and the hotel now uses the book as "bedtime reading" gift to guests, which guests can take with them after their stay.)
Click on the button next to the app image to the left to check out the accompanying gamified app we created for tourists to engage with local landmarks in a real-life-based "Who Dunnit?" on one of Ghent's most famous heists.
BACK COVER: In the shadows of Ghent's Gravensteen, where medieval whispers echo through stone, a priceless manuscript vanishes without a trace. As the Belfry's bells toll a warning, local librarian Sophie Van Damme finds herself tangled in a web of history and intrigue. With time ticking away in the Castle of the Counts, Sophie must unravel cryptic clues hidden in plain sight among Ghent's iconic landmarks. Can she crack the case before the culprit slips away into the mist-shrouded canals? 'A Waffle lot of Trouble in Ghent' - where cobblestone streets hold secrets, and every chime from the Belfry brings our sleuth one step closer to the truth!
A NOVEL IDEA
For immersive entertainment
For our Living History Mystery series for a luxury hotel in Switzerland, we created an interactive and immersive experience targeted toward luxury solo travelers based on a novel the guest could take home with them.
The story included real-life historical events and artifacts, as well as an element of fictional storytelling. Guests not only took part in an engaging "who dunnit," but also learned significant historical insights. Client product (such as local Swiss watches, chocolatiers, and the iconic Swiss Army Knife) served as critical clues in the mystery.
The activites were individual-focused (no group activitites), flexible (guest choose their own level of engagement), private (all interactions are discreet) and luxury-oriented (to enhance the high-end experience.)
The immersion begins right at check in, when the guest is given an access code to the mystery app, as well as the first clue to solving a high-end heist.